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PRIDEFIT

An Intuitive smartwatch for Pride Mobility that enhances the mobility and independence of seniors, allowing them to stay active and engaged in their daily lives.

BACKGROUND

NHS believes many conditions which can contribute to shorter healthy life expectancy are preventable and although the factors which can lead to these conditions are many and varied – in many cases beyond the control of health services – taking preventive measures can help people improve their own health (NHS, Prevention Programme, 2015). Adapting this proactive approach to elderly care can help aging people preserve their independence and dignity for longer, be more proactive about their health, and live fuller longer lives. 

My Role

UX Researcher

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the challenge

Pride Mobility is a well-respected brand that specializes in manufacturing mobility products and medical equipment for seniors and people with disabilities. Pride Mobility offers a range of products, including power lift chairs, mobility scooters, wheelchairs, and lift systems, as well as accessories and other related products. The brand’s mission is to improve the lives of individuals with mobility impairments by providing them with high-quality, reliable mobility tech. 

The challenge was to propose a wearable smart technology that helps aging people stay active for longer, monitor their health, track activity and help them stay organized and fit for longer. By providing these features, Pride Mobility hopes to adapt the NHS Longterm plan and adopt a proactive approach to elderly clear.

USER RESEARCH

Active seniors are a rapidly growing demographic who are seeking technology that can help them stay connected with their loved ones, monitor their health and fitness, and stay organized.

According to Mintel, research on the general attitude towards health and fitness found that the part of the active population that is growing the most is the over-55s, with 1.7 million more projected in 2025 compared to 2020. Although seniors are slower to adopt new technology, another report on technology and wellness finds that older people are surprisingly more likely to use fitness tech such as smartwatches to track health and monitor their fitness goals than younger people below the age of 45.

MARKET RESEARCH

In 2022, over £1.6 Billion of wearable tech was purchased in the UK. Of that figure, smartwatches account for more than half of that purchase. This is mostly due to their increased utility over other categories.

To determine which smart watch brands currently capture some of the needs of seniors when it comes to wearable technology, I compared 60 smartwatches on the market using the most important features for the aging population such as health monitoring, activity tracking, price, warranty, battery life, and ratings. Although these brands have a larger market in the wearable tech industry, their products are mostly marketed as a fashion item or as status symbols. 

competitive benchmarking

Pride Mobility’s top competitors in the industry are Invacare, Rehab, and Sunrise Medical. Although none of these companies currently produces any wearable technology that tracks and monitors health like smartwatches or activity trackers, they do offer some technology-enhanced features on some of their products, such as digital displays or remote controls. However, there are other brands such as Samsung, Apple and Google specializing in wearable technology products such as GPS tracking devices or smartwatches with health monitoring features.

samsung watch 5

PROs

  • Military-grade protection
  • Superior battery life to Apple
  • Great Wear OS 3.5 software
  • BIA sensor
  • Fast USB-C charging

CONs

  • Much thicker design
  • Weaker battery than advertised
  • Android-only/ some Samsung exclusives
  • Temperature sensor not active yet

APPLE series 8

PROs

  • Attractive thin-bezel, 1,000-nit display
  • Fluid performance
  • Plenty of size, material, & band options
  • Crash/fall detection and emergency SOS
  • Light, thin design

CONs

  • iOS-only
  • Pricey
  • Less than one-day battery life